Document Re-design: selection and critique

All Game Changer Programs Poster

Critique based on the CARP principles:

Contrast:

  • all text is cap locks, not enough contrast in font type or size
  • overlapping photos takes away from contrast
  • needs more white space

Alignment:

  • some alignment slightly off
  • no leading lines or eye lines

Repetition:

  • good on remaining consistent with colors

Proximity

  • needs more of a visual hierarchy
  • what to look at first?

Other:

  • authenticity/familiarity: need real, non stock photos to be persuasive.  Can be achieved by placing it in a familiar setting like the UCSB Rec Cen, and by using models with a familiar body in terms of age, fitness level, gender, ect.
  • context: these posters have a particular physical context – they are in front of the gym or in hallways, not in your hand.  This means that paragraph style text is ver ineffective – people don’e have time to read as they are passing by.  Since no one will read it, important text gets hidden in the cloud of words.  To fix, pull out the important info and provide a website where they can read more or sign up.
  • needs to be more unique & eye catching to stand out.
  • tone: needs to be more bold and edgy.
Advertisements
Document Re-design: selection and critique

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s