Application Package Files:
TO: Madeleine Sorapure
FROM: Amedea Tassinari
DATE: March 11th, 2015
SUBJECT: Creative Internship Application Package
This application package was assembled for a Creative Internship at TBWA/Chiat/Day, an advertising agency in Los Angeles with clients such as Airbnb, Adidas, Gatorade, Apple, and more. Attached above is the job description for more information on the intern position, and more information on the agency, it’s clients, and it’s culture can be found at tbwachiatdayla.com.
I maintained a certain style throughout this package that is influenced by this particular agency’s culture: bold, professional, casual, creative, and clean. Additionally, from my experience I have learned that in this industry, passion and personality are key. Therefore, I tried to make my passions and personality clear and consistent across all mediums – the cover letter, traditional resume, and non traditional resume.
My cover letter accomplishes two things. First, it establishes my interest and knowledge about the company, it’s clients, and it’s culture. Second, it makes two claims about how I can be an asset to their agency, and back it up with evidence from my experience. These claims are a mixture or adaptation of what the job description outlines as necessary qualifications for the job. I used personal traits as claims rather than expressing my technical knowledge or talent because I believe my website and portfolio give a better illustration of those aspects of my skills.
I wouldn’t say my traditional resume simply does it’s job, but rather it does it’s job, simply. While using a creative color scheme and a few graphics, it follows a recognizable format with detailed descriptions about each work experience. I use this resume in situations where employers would not be likely to visit my website. For example, I would use this variation for a printed resume submission. Alternatively, my alternative resume is best used when submitted digitally because my website is just a click away.
The alternative resume, on the other hand, is what I primarily send to creative agencies including TBWA/Chiat/Day. It does not include experience descriptions, so that it can direct readers to the website which is a more informative and interactive medium. The website is emphasized through the peeled back page in the top left corner. After our conversation, I changed the look of the peel so that it utilizes flat design instead of a multidimensional drop shadow. I think it still produces the “folded” effect without straying away from the look of the document. In particular, I really like that this format allowed me to use a timeline layout for my experience. I believe that this really shows growth, and how my experiences evolved over time.
I submitted my application today and will hear back in the beginning of April. Regardless if I am offered an interview or not, I feel as though this package and my website truly put my best foot forward because it is all tailored specifically to the agency, consistent in style across all mediums, and really displays my personality, experience, and creativity.